Cantina Ramuscello joins the MASAF campaign: “Wine - We cultivate what unites us”

Italian wine is not only a product of excellence, but also a pillar of our culture, our identity, and our future. In this spirit, Cantina Ramuscello is proud to announce its participation in the institutional campaign promoted by the Italian Ministry of Agriculture, Food Sovereignty, and Forestry (MASAF).

The initiative, launched on February 15, aims to celebrate wine as an expression of conviviality, care for the land, and respect for traditions, while promoting conscious and responsible consumption.

As Minister Francesco Lollobrigida pointed out, the campaign's slogan — “We cultivate what unites us” — perfectly reflects the philosophy of our cooperative. For us in Ramuscello, cultivating means not only working the land, but also creating bonds between our members, the Friuli Venezia Giulia region, and those who choose our wines every day.

The institutional narrative revolves around the concept of “The Italian Art of Time”: wine as the fruit of waiting, experience, and dedication. These are values that we find every day in the cellar, where each glass holds the memory and flavor of our roots.

“Participating in this coordinated campaign means strengthening a national message that values the work of thousands of winemakers. Wine is a national heritage that should be enjoyed with pride and moderation.”

Watch the official commercial

We invite you to discover the campaign video, currently airing on RAI networks, which celebrates the beauty and sociality associated with the world of wine.